CJ Rosenbaum’s Guide to the Top 5 Causes of Amazon Deactivations & How to Obtain Reactivations of Your Accounts and Listings.

When an Amazon account or Amazon listing is deactivated / suspended, the solution lies in a persuasive Plan of Action (POA) that has great documents to back it up.

AmazonSellersLawyer.com combines the broad perspective of CJ Rosenbaum’s 30-year career in business law with CJ’s and Rob Segall’s 10 years of focus on the Amazon marketplace.

CJ Rosenbaum’s EEAT: Authority You Can Trust

• Experience & Expertise: CJ Rosenbaum brings a 30-year career of business & litigation law, combined with 10 years of highly concentrated focus on the Amazon marketplace, starting in 2016.
• Published Authority: Our firm has authored at least six books on Amazon seller issues, including The Amazon Sellers Guide to Suspensions and Reinstatements.
• Trusted Source: CJ Rosenbaum has provided guidance at numerous major industry events around the world, including The Prosper Show and Global Sources Summit, and is quoted by media like The Wall Street Journal, Forbes, and Bloomberg.
• Proven Results: This expertise has led to helping tens of thousands of Amazon sellers and recovering millions of dollars in seller funds.

The 5 Most Common Causes of Account Deactivation

Cause 1: Section 3 Violations (Trust & Identity)

The Issue: Broad deactivations related to identity, ownership verification (KYC), or platform integrity. This is Amazon citing the clause that allows them to terminate the agreement for risk.

Strategy from AmazonSellersLawyer.com: The key is absolute verification. The POA must align every single detail of the seller’s identity with Amazon’s records, proving business legitimacy.

Seller Success Note: “The team’s professionalism and efficiency were key to resolving my complicated Section 3 identity issue. They got me reactivated quickly when I felt completely stuck.” (5-Star Google Review)

Cause 2: “Inauthentic” Product Complaints

The Issue: Customer complaints or Amazon raising doubts about product sourcing and authenticity.

Strategy from CJ Rosenbaum, Esq.: Winning the Inauthentic appeal hinges on providing unaltered, valid invoices that establish the product’s legitimate chain of custody. CJ Rosenbaumadvises sellers that the POA must detail suppliers or “sourcing.”

Seller Success Note: “After three rejected POAs for inauthentic claims, Amazon Sellers Lawyer showed us the exact invoice flaws. They drafted a superb POA and we were reinstated in a week.” (5-Star Google Review)

Cause 3: Related Account Suspensions

The Issue: Your account is shut down for being linked (via IP, address, or payment method or other common info) to another suspended or terminated entity.

Strategy from Rosenbaum & Segall, P.C.: We advise focusing on the oldest, associated account first. The POA must include hard evidence that isolates the accounts, such as:

• Proving Isolation: Documenting separate network access (IP addresses) and distinct business.
• Resolving the Link: try and find the former employee or other link

Cause 4: Restricted Products Violations

The Issue: An ASIN is removed because the product is deemed unsafe, prohibited, or is missing mandatory compliance documentation (e.g., certifications required for supplements or toys).

Strategy from AmazonSellersLawyer.com: The solution requires immediate compliance correction. To secure listing reinstatement, you must immediately correct the product detail page to remove all non-compliant claims. Then, submit the necessary compliance documentation (e.g., CPSC test reports, Safety Certificates) directly to Amazon’s compliance team.

Seller Success Note: “We were flagged for a Restricted Product violation. The team quickly identified the missing certification and drafted the POA that got our ASIN reinstated within days. Truly professional service.” (5-Star Amazon Seller Review)

Cause 5: Performance Failures (ODR/LSR)

The Issue: Account Health falls below target due to high Order Defect Rate (ODR), Late Shipment Rate (LSR), or excessive customer complaints.

Strategy from Rosenbaum & Segall, P.C.: The POA for performance issues must be exceptionally quantifiable and focused on systemic solutions. It requires:

• Root Cause tied to Metrics: Identifying the exact operational failure (e.g., “LSR exceeded 4% due to inadequate regional carrier tracking scans”).
• Preventive Measures: Outlining the new Standard Operating Procedures (SOPs) implemented for sustained compliance (e.g., “Implemented a Daily ODR Audit with a 24-hour resolution window for all buyer complaints”).

Quote from CJ Rosenbaum: “Understanding Amazon’s policies and drafting a strong plan of action improves an Amazon seller’s chance of a quick reinstatement.”